April 2009 archive

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Make your website work for you

April 29, 2009

In today’s economic climate, when uncertainty reigns and many businesses find it hard to stay in business, making your website work for you is more important than ever. And if you haven’t got a website, seriously think about getting one now.
Getting a website that works for you is easier than you think.
You can get a …

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Publisher takes own career advice

April 29, 2009

Writing and publishing Career FAQs books and developing online career news and views for the Career FAQs website, including ‘‘Forget the workforce, create your own employment’ has lead Sue Stevens, recently retired Publisher at Career FAQs to take the plunge and start her own publishing support business.
As head of the publishing team at Career FAQs, …

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Celebrations after a graduation ceremony

Horses for courses

April 29, 2009

This is an extract from a Weekend Australian article published in the Higher Education Special Report
6–7 September 2008 by Derek Parker
Postgraduate research is generally a good career investment but it should be considered as part of an overall development plan, according to experts in the field …
The importance of practical experience is not disputed by …

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Using apostrophe ’s’ correctly

April 13, 2009

Using apostrophe ’s’ correctly
When to use ’s’ as an apostrophe at the end of a word is something that seems to confuse many people including many who work in the media, people writing copy for web publishing and those producing books and other printed documents. What’s it all about? Let’s start with ‘its’ or it’s’.
Is …

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Is it ‘it’s’ or ‘its’?

April 13, 2009

Using apostrphe ’s’ correctly
When to use ’s’ as an apostrophe at the end of a word is something that seems to confuse many people including many who work in the media, people writing copy for web publishing and those producing books and other printed documents. What’s it all about? Let’s start with ‘its’ or it’s’.
Is …

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Capitals and exclamation marks

April 12, 2009

And it’s all FREE!
The overuse of CAPITALS and exclamation marks is something to avoid as capitalising whole words really does shout at the reader and shouting is not very polite – even on the web. And notice that there is no ! at the end of the last sentence because it doesn’t need it.
A favourite …

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Editing tools of the trade are a reliable red pen, a sharp lead pencil and an eraser

Copy editing

April 11, 2009

Copy editing is the phase in a production schedule when an editor is looking at the detail of the text checking for  errors in grammar, usage,
spelling, punctuation and style issues including consistency of terms, cross-referencing within the text, labeling of images and connections between images and text.
Copy editing is a far more detailed process than …

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Structural editors work at the construction level of publishing making sure the foundations of the written text is strong

Substantive editing

April 11, 2009

Sometimes called developmental editing or structural editing, substantive editing looks at both the content and structure of a manuscript as a cohesive whole.
The structure of any writing is essential for cohesiveness and for maintaining the reader’s interest. If a document is not well structured in the first place, it doesn’t matter how well it is …

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Using abbreviations

April 11, 2009

Abbreviations, contractions, acronyms are all different shortened forms of text and should be used sparingly. the flow of text is impeded by the appearance of abbreiations such as e.g. and i.e. ‘For example; and ‘Such as’ work much better in body text.
If abbreviations or acronyms are to be used frequently throughout a dcoument, a list …

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Web glossary

April 11, 2009

The Internet has introduced an array of online or web terminology. Understanding web jargon can help you navigate your way through the web. Here are just a few web terms that may help.
ALT text
Alt text stands for ‘alternative text’ that can be displayed for an image. As per W3C  (World Wide Web Consortium) guidelines, naming …

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