May 2009 archive
Corporate typefaces
May 6, 2009
Establishing a corporate typeface is an important part of creating a specific corporate identity. The font selected for a corporate logo is regarded as the corporate typeface and is standardised to show the company’s uniqueness in the market.
A second, complementary typeface, sometimes referred to as the workhorse font, is selected as the text font to …
Using bold type effectively
May 1, 2009
Bold fonts can be used for emphasis and is used effectively in headings and subheadings because the short, bold font headings contrast with the more dense body text.
Bold (or coloured type) should be used with discretion as too much can overwhelm the text and the layout. Avoid using bold type for whole paragraphs or large …
