April 2010 archive
12 tips for writing content for a webpage
Writing content on a webpage? Check your text against these 12 tips.
Content needs to be clear, concise and easy to read – that’s it.
Headings and sub-headings need to be clear and mean something – avoid puns and other attempts at humour and forget clever – just make sure that headings explain the text …
Establishing design guidelines
Getting design specifications right for a publishing project, whether print on web-based, is vital for improving the document’s readability even if (perhaps especially) the publication consists entirely of text. The page layout, paragraph spacing, line spacing, typeface, and treatment of headers and footers can greatly improve readability and therefore the comprehension of the information by …
Converting text from print to web publishing
Converting text from a traditional print format to a web-style format requires more than a traditional structural (substantive) edit and copy edit. The flow of a print document is linear. The same content on-screen requires a completely different navigational system.
Recently, I was given the job to edit an Engineering Careers Manual which had been written …
Writing news for the web
Adding content to a website on a regular basis is not just about writing any old stuff as we sometimes see on Facebook and Twitter. If you are a business, the content should be about your niche market and appeal to the people you want to attract as customers. It should also be focused on …
