Homepage of website for Liza McKilliam, real estate specialist

Bold Type has just completed the website for Liza McKilliam, real estate specialist for the western suburbs of Brisbane. Liza works under the RE/MAX brand but wanted her own presence on the web showing her properties for sale and giving her clients the information that is particular to the western suburbs of Brisbane.

See more websites developed by Bold Type.

Features of a great real estate website

A great real estate website needs to clearly present properties and present them in a way so that web visitors can find what they are looking for.

Liza’s new real estate website features everything to make her business stand out on the web.

Comprehensive homepage

Liza’s homepage prominently features rotating images of all properties for sale. It also allows web visitors to access selling tips, buying tips, latest news and a detailed list of all properties that are currently open for inspection.

Properties for sale listing pages

Each property for sale is shown in a ‘for sale’ list and has it’s own comprehensive listing page that includes images, a detailed description, Google map locator and contact form.

An additional ’sold’ list shows properties that have been recently sold, the price and location so that web visitors can get an idea of the current real estate market trends.

Real estate information pages

Providing information for clients and web visitors in a main feature of Liza McKilliams real estate website. There are information webpages for sellers, buyers and general real estate information that provide tips and advice

Latest real estate news

Things can change rapidly in the real estate market which is why web visitors to Liza McKilliam.com.au can find the latest real estate news articles that are of interest to real estate buyers and sellers – particularly those interested in what’s happening in the western suburbs of Brisbane.

Links lists of businesses

To help people to find suppliers in the property and real estate sector, Liza’s website includes links to businesses that vendors and buyers may need to access, for example, local tradespeople, conveyancing agents, and government departments

Google maps integration

Visitors can easily find the location of a property and print the page so that they will have no problem finding the place when heading to an open for inspection. Web visitors can also find the RE/MAX Kenmore office too using the Google maps integration system.

Send to a friend feature

Visitors can send a page to friends who are interested in the information on any webpage on www.lizamckilliam.com.au.

Search Engine Optimisation

Having a website that is prominent on the major search engines such as Google, Yahoo and MSN is vital to the success of a business. Liza’s website has SEO title tags for news posts and every webpage that are recognisable by search engines. With excellent content and well tagged webpages, Liza’s website is SEO friendly giving her website every advantage of being visible on page one for a key word search.

XML sitemap

The sitemap on Liza’s website not only helps visitors to find what they want easily, but it also helps with SEO. The sitemap is  important as search engines can easily crawl to identify every webpage on the site: great for SEO.

Google Analytics

Liza’s website, as with all Bold Type websites, has Google Analytics installed so that Liza’s team can analyse search trends and make adjustments to the website so that it better suits web visitors’ needs.

Wordpress editable webpages

Liza’s website has been built using Wordpress, an open source software application that was voted no. 1 in 2009.

It’s a dynamic program that works beautifully and it’s easy to use so that Liza’s support team can add properties, make minor or major text changes, add pages, images, videos or other files to any page at any time with the click of a few key strokes.

Bold Type can build your website to your particular requirements

Whatever you need to make your website work for your business, Bold Type can design it and build it.

And you (or one of your team) will have full control over your best marketing tool ever.

Contact Bold Type for a free consultation on revamping or developing your website.

Go to www.lizamckilliam.com.au.

Since Bold Type started developing a complete web presence for Glitterbox, business has tripled. To get things going during the website build, we created a Glitterbox video for YouTube and started work on the social networking across the web. And we designed a special placeholder page for www.glitterbox.com.au until their new website was taken live on the net.

The team at Glitterbox love their website (it’s so them, they tell us), the clients love it and so do the people searching for a hairdresser in Newtown.

Check out the entire website at www.glitterbox.com.au. They are great hairdressers, so make an appointment while you’re at it.

The latest website built by Bold Type

The latest website built by the Bold Type web development team brought its own challenges with rotating images on the homepage that enhance the visitor’s experience rather than annoy, collection galleries for a range of garments, and building content for the client that will continue to increase the number of visitors to their website.

The secret to a productive website that works 24/7 to bring the right type of visitors to a website is having the right content that is search engine keyword friendly. This is something that Bold Type specialises in.

Call Sue Stevens today on 0410 037 635 for a free consultation about how we can make your website (and extended web presence) work for you.

Find out more about why Bold Type web development can improve your web presence.
See Bold Type’s portfolio of websites constructed recently.

Glitterbox website is a unique design that captures the essence of this hair salon in Newtown Sydney

The Bold Type team – web designer, developer, content editor and project manager – have just completed the unique and quite wonderful website for Glitterbox, a unique and quite wonderful hair salon in Newtown.

Sue Stevens, who managed the project, researched hairdressing websites from salons all over the world including New York, San Fransisco and London, not to mention others in Sydney and Melbourne too. Not that we wanted to copy any, but it was good to see what is happening in the world of hair salon websites. Not much was the verdict!

Armed with the belief that we could set a new standard in devising a uniquely designed hair salon website using the open source software, Wordpress, the design team went to town – Newtown to be exact.

The result is a website that reflects the energy of the salon itself. It is also SEO friendly so that more visitors are finding the salon when searching for a hair salon. Also, it can be managed easily by the team at Glitterbox without having to pay ongoing costs to a web expert. It’s a win-win-win situation. We, at Bold Type, just love to see our clients happy. And we’re thrilled to be able to give them exactly what they want – a website that is uniquely theirs.

Link to Glitterbox hair salon, Newtown

Contact Sue for a free consultation about your website needs.

Conversely, if sentences and paragraphs are written in short, staccato-like sentences with no words that connect the sentences, reading is very difficult. Likewise, long-winded rambling sentences without a variety of connecting words are very difficult to read. In fact, well constructed sentences and paragraphs  show the reader the connections between ideas and from one sentence to the next.

Examples of connecting words for a variety of writing styles

To add on to a statement or viewpoint

equally important, finally, further, furthermore, what is more, moreover, as well as, in addition, to expand, firstly (secondly, thirdly and so forth), not only this … but also (note you must include ‘also’ after but), in fact, another way to, besides, in general, more specifically, no matter what

To show similarity

similarly, likewise, in a similar manner, like, in the same way, such as, at any rate, also, even so, in other words, in general, more specifically, at the same time, in addition to, for the same reason

To contrast

however, nevertheless, rather, whereas, but, yet, on the other hand, on the contrary, by comparison, compared to, although, conversely, but, meanwhile, in contrast, after all, otherwise, alternatively, nonetheless, notwithstanding, regardless, in any case, even, yet, despite this

To express an alternative

or, either . . . or, whether . . . or, conversely, this can be relevant in at least two, first … second, or firstly … secondly (using ‘ly’ is grammatically correct)

To make a concession

granted, naturally, of course

To place statement in a particular context

in this connection, from this perspective, from this viewpoint, this point of view, in this school of thought, from this standpoint, from this standpoint, so conceptually one could argue

To place a statement in a timely fashion

previously, before this, to begin with, at first, ultimately, later, then, since then, since, after that, soon, next, gradually, while, meanwhile, furthermore, sometimes, eventually, finally, lastly, summing up, in summation, in conclusion, [there are three reasons for this] firstly, secondly, thirdly, soon, sometimes, when, now, once,

To show cause and effect

as a result, consequently, as a consequence, hence, due to, in view of, on account of, accordingly, for this reason, therefore, following on from this, thus, hence, moreover, that is why

To prove a point

because, for, since, for the same reason, obviously, evidently, indeed, in fact, in any case, that is, demonstrably, in all likelihood, in all probability, no doubt, seemingly, therefore, in that, owing to, on account of, considering, be reason of, hence, consequently, in view of, insofar as, increasingly, more importantly, even though, particularly, above all, especially since, in any case, by far, even if

To give an example of an earlier point of view

for example, for instance, in this case, to illustrate, as an illustration, to take another example, namely, that is, as shown by, as illustrated by, as expressed by

To repeat, insist on or refer back to an earlier point

as previously mentioned, as I have said, in brief, as I have noted, as has been noted

To emphasise when adding a conditional statement

indeed, obviously, patently, apparently, accordingly, without a doubt, certainly, undeniably, understandably, in accordance with, according to, otherwise, as far as

To conclude a paragraph or an essay

thus, lastly, in brief, in short, on the whole, to sum up, to conclude, in conclusion, as I have shown, as I have said, in summary, to summarise, in conclusion, ultimately

Read my blog entry on working with a Masters’ student to help develop writing skills.

This website was designed specifically for Sydney civil celebrant, Deborah Bedford.

Every website is different and should be. Why choose a standard web design that looks like so many other websites when you can have a website that is uniquely yours? You can have your own website, designed to suit your business at an affordable price.

A bonus with Bold Type built websites is that once your website is live, you can easily manage it. Developed in open source software that is easy to use, you will be able to add content, change content, add pages, images and video content, change data and more.

We not only build your website, we do much more by developing your web profile with directories, linking and social networking.

Benefits of a Bold Type built website:

• the development of a complete web presence to improve search engine optimisation
• a dynamic website (open source software) with a built-in SEO enabler
• online shopping cart software and purchase software (for online businesses)
• set up of website analytics so that you can track visitors and their viewing habits to use as a guide to improve your website
• advice on web hosting and how to get the best value for your needs
• free style guide and user manual specifically written for your website and related web-based content.

Related links
Bold Type’s website portfolio
Difference between dynamic and static websites
Website marketing

Call Sue Stevens for a free consultation about website design and web development on 0410 037 635 or complete our email contact form.

Signposting techniques include:

• using headings and heading hierarchies to map the structure for readers
• using lists to draw attention to key elements of the information
• cross referencing information: in print referencing other pages within the document; on websites, using hyperlinks.

Effective signposting will help writers, editors and other production staff make sure that:

• the structure is logical to readers and that elements are highlighted according to their level of importance
• information is presented in suitably-sized portions so that it is easily read and digested
• the content is easily scanned by readers
• the combination of text, design, layout and images work together to clarify the meaning of the information being conveyed to readers.

For more information on structuring documents, read structuring content in publishing news.

A professional edit can make writing sparkle

It’s true that content is king, and it is also true that unstructured content is death.

Think of editing as the process of taking an uncut diamond and turning it into the sparkling gem that will be the centrepiece of a beautiful ring.

The difference between an unedited piece of writing and the final version made ready for publishing can be enormous!

A well-structured piece of writing – be it on a page or a computer screen – will have a logical flow and an emerging narrative that will keep the reader’s attention. Poorly structured writing will turn readers off!

If we can engage our readers and keep their attention, we can establish a following who will recommend us to friends and other business colleagues. This is why a professional with expertise in structural editing can help you create a seamless framework which allows you to deliver your content in a way that will truly connect with your audience.

Conforming to established publishing standards works wonders, especially when preparing material for the web. A thorough understanding of web standards can really lift your all-important search engine optimisation (SEO).

‘I love working with writers and helping them make their writing sparkle. Sometimes, only minor structural changes are needed. If there are larger issues, I develop a revised structure of the text and discuss the issues with the writer. This process allows the writer’s message to shine through,’ says Sue Stevens, Managing Editor of Bold Type.

Editing is not an expensive exercise. Standard editing rates in Australia are around $60 to $70 per hour for an experienced, accredited editor.

Transform your manuscript, web-based content, corporate publication, article or academic submission. Email Sue Stevens today for a quote or call 0410 037 635.

Read more about substantive editing (structural editing) and signposting information in publishing tips.

A static website consists of a number of separate web pages that are individually created and not produced in a database for managing the website. Any time a page is changed in a static website, someone needs to find the page, edit it using a webpage editor, make changes to any other pages implicated in the change and reload the all the pages – this takes time and is costly. And because many people are unsure of the process, they often pay a web savvy person to update pages – which becomes even more costly. The alternative of not updating content is not an option as search engines can assume it is a ‘dead’ site so it virtually disappears from view for organic searches and your potential clients.

Dynamic websites are produced by a content management system or database with template pages that are easily changed or otherwise manipulated without needing specific HTML knowledge. For many content management systems, changes are made or content added using a WYSIWYG (what you see is what you get) and simply clicking on ‘publish’.

Not only are dynamic websites easy to manage and therefore cost effective for ongoing maintenance, there are many free open source content management systems to produce dynamic websites to suit any business’ needs. Small to medium sized businesses as well as very large businesses (think the BBC in England) use open source software to run their websites. Whether you need a few pages or a thousand pages, your website can be dynamic (using open source software) and working for you as your business grows.

And because the business owner or a staff member can put up new content regularly, dynamic websites are cost effective to run and, importantly, search engines know that the site is ‘active’ and rank it highly for organic searches.

Bold Type specialises in helping businesses set up dynamic websites that are:

• keyword content rich for search engine optimisation
• designed to suit the business and look professional
• put together by a professional web developer using the appropriate open source web application
• include gallery pages that can be updated with little effort
• include contact and request forms, internal search function, sign up for newsletters and specials and online shopping pages.

Our website designers and professional website developers can build your website ensuring that it has all the content needed to show your business in the best light and deliver on ROI. And because open source built websites are easy to use, you will save money down the track.

Email Bold Type today for an appraisal of your existing website or a quote for website design and development that will have your new website working for you 24/7.

Read about why dynamic websites work for our clients in publishing news.

Back to publishing tips.

Dynamic websites are good for SEO

Firstly, dynamic websites are those websites that are connected a database or data source and changes to the database change what is shown on the dynamic pages. There are many open source web applications that are free, extremely functional and search engine friendly as a result of the many, many web developers who contribute to the source code – and they are extremely easy to use.

The main difference between a dynamic website and a static website is that a dynamic website is much easier to maintain as it has only a few template pages and a database to update rather than having to manually update pages and links on each static page affected by loading additional web content and links on a static website.

This is a primary benefit of an open source website application ie. dynamic website development. The admin console of an open source content management system (CMS) is so easy to use that people can manage their own websites without the need to understand HTML or other IT-speak language. If you can send an email, purchase a product online, add a comment to a web forum or just simply type a letter on your computer, you have all the skills you need to maintain a dynamic website after it has been configured for the business’ needs.

Dynamic websites are also search engine friendly. These days dynamically generated websites are easily indexed by search engines. Using search engine friendly urls is also a bonus for SEO. Google spider searches can find dynamic websites and new content that you have added more quickly and easily thus helping to keep your website content alive and active and your website search engine friendly.

Another bonus is that dynamic website applications allow your website to be built the way that you want. Once you have your website designed to suit your business needs, it can be ‘skinned’ onto your open source dynamic web application. Add keyword rich content, and your website is up and running.

As your business expands or your website needs change, dynamic websites allow you to add extentions or ‘plugins’ very easily. Not sure what a plugin is? Check Wikipedia’s definition [http://en.wikipedia.org/wiki/Plugins].

Dynamic websites can have standard content pages, image galleries featuring products, shopping carts, contact forms, search features, directories, forums, blogs and many more web pages that can enhance your visitor experience.

Best of all, because there are many free open source web applications available, the cost of putting together a well-designed dynamic website is reasonable and accessible for small to medium sized businesses. And because dynamic websites can be easily managed, ongoing maintenance costs are either non-existent or minimal.

Let Bold Type web development professionals help you to build your business website. By enlisting our website content writers and editors, web designers and web developers, you will get a dynamic website that will look great and work for you to drive traffic and new customers.

We at Bold Type pride ourselves on building fully-operational, search engine friendly dynamic websites at affordable prices.

Contact Sue at Bold Type today for an appraisal of your existing website or a quote to build a dynamic website that will be your best marketing tool working for you 24/7.

© Bold Type, 2009

Bold Type is a web publishing company located in Balmain in Sydney, Australia. We can work with you wherever you are located in Australia. Currently we have clients and partners in Sydney, Brisbane, and Regional New South Wales and Regional Queensland.

Read about the differences between static websites and dynamic websites in our publishing tips.

Back to publishing news.