12 tips for writing content for a webpage
Clear writing is essential for webpage content
Writing content on a webpage? Check your text against these 12 tips.
- Content needs to be clear, concise and easy to read – that’s it.
- Headings and sub-headings need to be clear and mean something – avoid puns and other attempts at humour and forget clever – just make sure that headings explain the text that follows.
- More important information should be at the top of the page.
- Use simple sentence structures. More full stops rather than lots of connective words in any sentence. That’s it. You’ve got it.
- Paragraphs should also be concise – try to limit to 50 words.
- As with any good writing – one paragraph, one concept.
- Think about the fold line on a webpage. Keeping content above the fold line avoids having to scroll down, down, down.
- Bullet point lists should be used – short, concise, easy to read (see no. 2)
- Include keywords and phrases and keep the content on the page focused on the main topic (don’t introduce five different topics on the one page unless it’s a landing page linking to other pages).
- Here’s another thing: add links to other webpages that relate to the same subject matter.
- Direct the language to the user. Write about features and benefits to the audience. Avoid brag-speak but keep it conversational.
- Add an image or two to break up text into easy to find ‘chunks’.
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