Make your website work for you
In today’s economic climate, when uncertainty reigns and many businesses find it hard to stay in business, making your website work for you is more important than ever. And if you haven’t got a website, seriously think about getting one now. It’s easier than you think and doesn’t cost the earth. In fact, with the right people steering you in the right direction, you can have a very professional website that doesn’t cost a fortune.
Why do you need a website – one that has a high search engine optimisation ranking? The answer is that many people today use the web, and search engines in particular, to find what they are looking for. The term ‘google it’ has become part of the vernacular and no wonder, as more people turn to Google and other search engines to source goods and services. Your website could be bringing in new clients while you sleep but only if those clients can find you when they search.
Bold Type specialises in the design and development of websites with high-level search engine optimisation. ‘While we have managed the building of websites with over 3000 pages, a website with 10 pages of very good content that relates to the business and key words that people use to find what they are looking for can rank very highly on Google,’ Sue Stevens says.
With a record of increasing web traffic for one company by 2500% over 12 months, Sue says it’s all about content. Sue’s publishing background is essential for helping her clients to get their web content right. And with a small team of IT professionals, her company, Bold Type, can get a website up and running within weeks.
An added bonus of using Bold Type to develop your website is that, once established, you will be able to easily manage the site yourself without having to understand IT speak.
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