Web Dev and Publishing News

Writing content for a webpage: keep it simple, clear and concise

10 must-do tips for writing website content

April 17, 2012

Every webpage should have its own message to tell. Here’s how to write good copy for every webpage on your website.

Write the headline (title of page) that says what the page is about. Don’t get cute or fancy or try to write ‘newspaper smart’ headlines.
Put the most important information at the top of the page …

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Cover image for new Timeline format on Facebook for Ski The World

New Facebook Timeline for Business Fan Pages

March 28, 2012

On 30 March 2012, that’s two days from now, all business fan pages will automatically change to the new Facebook Timeline format.
What must businesses do to keep their Facebook page looking good?
The first thing to do is to create a cover image that can tell the story in an image or images about what your …

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Good design allows your web visitors to find what they want quickly

7 ways to turn web visitors into customers

January 6, 2012

Lots of factors are involved in converting visitors to your website into customers. Here’s some factors to consider.
Design your website for your visitors
Your site needs to look professional and give your visitor confidence that you know what you’re doing.
That’s why good website design is essential – not just how pretty it is but getting the …

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Captivations sports apparel business Facebook page: it's simple and it works

10 ways to make the most of Facebook for your business

December 31, 2011

According to some IT gurus, one in eight minutes spent on the Internet is spent on Facebook. It’s the second highest ranked website after Google with 750 million active users.
That’s why businesses can’t afford to ignore Facebook as part of their marketing strategy. Facebook allows businesses to connect directly to their potential and active client …

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Steve Jobs with the iPhone – can't live without mine!

What can we learn from Steve Jobs?

November 30, 2011

It was sad to hear about the death of Steve Jobs. I’m one of millions who admired his work. I’m an Apple girl – have been since first buying my Mac Classic some time last century.
So, with his passing, what can we learn from the man, Steve Jobs?
There is no doubt, the man was inspiring. …

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What's new in Internetland? Plenty!

Six things I learned at the Internet Show at Darling Harbour today

October 27, 2011

It’s worthwhile making the effort to go to conferences particularly if the speakers are giving you the latest, greatest information and not just selling their wares.
The Internet Show today had some very good speakers willing to part with their knowledge. We’re all learning just some are at different stages of the learning curve – nothing …

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Your website needs good SEO to get new customers from the Internet

SEO – be seen on the Internet

September 30, 2011

It’s all about SEO – search engine optimization for your website. And it’s not rocket science. It does however require knowledge about how SEO works, how to maximize keywords on webpages, metatagging of pages and so forth.
It also helps if small to medium businesses set up their websites so that they can manage their own …

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Google is the biggest search engine so it's important to aim for a high Google page ranking

How to improve your website ranking on Google

August 29, 2011

Google isn’t the only web browser but if you have a good ranking on Google, chances are your website will be getting good traffic flow.
What is search engine ranking?
Search engine ranking is the value that the big search engines, Google, Yahoo and Bing, ascribe to a website.
Search engines constantly index websites on the Internet so …

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Captivations – Custom Netball Uniforms

Incoming links are great for SEO

August 22, 2011

As the process of continually adding new content to your website is vital for improving your search engine optimisation (SEO), so too is having quality links from websites related to your industry – preferably websites that rank highly themselves.
One of the ways to encourage incoming links is to add a ‘Link to us’ page on …

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A feature of Linda Magson's new website is the background image which is a part of the business' branding

How easy is it to move a website from one CMS to another?

July 29, 2011

The latest website built by the Bold Type team was in fact taking an existing website from one content management system (CMS) to another. We moved Linda Magson Counselling from Joomla to WordPress.
In effect, it was a rebuild. Moving files across was not an option as Linda wanted to improve her search engine optimization, add …

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