A feature of Linda Magson's new website is the background image which is a part of the business' branding

The latest website built by the Bold Type team was in fact taking an existing website from one content management system (CMS) to another. We moved Linda Magson Counselling from Joomla to WordPress.

In effect, it was a rebuild. Moving files across was not an option as Linda wanted to improve her search engine optimization, add pages such as a blog and improve the navigation with a two-tier drop down menu (DDM).

Our first step was to modify the existing design that Linda wanted to maintain. With the redesign of the homepage, web visitors can access different webpages such as the latest blog posts, the three service areas: counselling, consulting and coaching. We also improved the top header including these key services to allow people to know immediately what services Linda provides.

We also included many features that radically improve search engine optimization: adding meta titles and meta tags on all pages, all-in-one SEO plug in and improving the structure of content on each page with highly-searched keywords.

The best part is that Linda finds it very easy to add content and to change content if she needs to. WordPress is a brilliant website platform that has an easy-to-use content management system.

Linda loves her new website and we know it will work for her to build her business – this, after all, is what an effective website is all about.

Website makeovers can transform your business

Top tips for building search engine optimization

Seven great strategies to turn your website into a money-making machine

Grow your business

Bold Type wishes all our clients a successful and prosperous 2011

It’s nearly 2011. Forget all the new year’s resolutions that you’ll make and break – it’s time to make the decision to do whatever it takes to make your website work at its maximum potential and earn you more money. To do that you need to aim for page one for Google searches for the goods and/or services you provide.

However, getting to and staying on page one of Google is an ongoing process. Savvy website owners know this and continually add content and update information on their websites and on related Internet directories and social media sites.

There is no doubt that the Internet has had a great impact on people’s lives. It’s how people find things – and with mobile devices such as the iPhone 4 providing super fast access, it’s easier than ever.

Because of this shift from analogue (phone books) to digital searches on the Internet, the Internet has the potential to significantly improve the bottom line for small business owners. In fact, the Internet allows small businesses to compete with larger companies for a bigger slice of the Internet customer pie.

Your business needs to have a strong Internet presence

Business owners who are continually improving their websites are getting a huge advantage over their competitors with this new growth market: the Internet shopper.

But just as every successful business has always had to keep up with advertising and marketing trends, Internet savvy business owners are modifying their websites regularly so that their website is accessed by Internet shoppers over their competitors.

‘We quadrupled the number of targeted visitors to our website with Bold Type’s support. And our enquiry rate has gone up substantially as have orders that have come from our website enquiries.’
Ben Beard, Captivations

Make your website improvement your no. 1 new year’s eve resolution

Smart business owners update, reskin or rebuild their websites at least every five years – at the very least. And with CMS-built websites built using programs such as WordPress, it’s easy to continually update websites to ensure a high Google ranking.

An outdated website (or worse, no website at all) is not going to be effective in today’s Google-centric Internet world. A business’s website needs to be the centerpiece of their online presence which incorporates effective Internet marketing strategies including free (and paid) search engine optimization (SEO).

Bold Type build websites for small and medium businesses using WordPress – voted no. 1 open-source website content management system in 2009. We also consult on search engine optimization, write content and news items for your website, can improve your overall Internet performance and help manage your email marketing – all of which help make your business more profitable.

Related website development articles

Websites need to capture the essence of your business

Read some articles on the importance of search engine optimization

Contact Bold Type today to find out how we can help you make more money from your website.

Individualised websites built by the Bold Type web design and development team

Having a website that tells the story of your business, that reflects the essence of what your business means to your clients – this is the new black in website design and construction.

Sure, there are website templates on the market and they have their purpose. But if you want your website to stand out from the crowd with an individualised design that captures attention immediately and then is easy to navigate – an individually designed website works best.

It’s what we at Bold Type do best – making your business website attract the right attention.

Call Bold Type today for a free analysis of your existing website and how we can improve your website: call Sue on 0410 037 635 or send an email.

Read some testimonials from our clients or see our website portfolio that has just some of the websites designed and developed by Bold Type.

Dynamic websites are good for SEO

Firstly, dynamic websites are those websites that are connected a database or data source and changes to the database change what is shown on the dynamic pages. There are many open source web applications that are free, extremely functional and search engine friendly as a result of the many, many web developers who contribute to the source code – and they are extremely easy to use.

The main difference between a dynamic website and a static website is that a dynamic website is much easier to maintain as it has only a few template pages and a database to update rather than having to manually update pages and links on each static page affected by loading additional web content and links on a static website.

This is a primary benefit of an open source website application ie. dynamic website development. The admin console of an open source content management system (CMS) is so easy to use that people can manage their own websites without the need to understand HTML or other IT-speak language. If you can send an email, purchase a product online, add a comment to a web forum or just simply type a letter on your computer, you have all the skills you need to maintain a dynamic website after it has been configured for the business’ needs.

Dynamic websites are also search engine friendly. These days dynamically generated websites are easily indexed by search engines. Using search engine friendly urls is also a bonus for SEO. Google spider searches can find dynamic websites and new content that you have added more quickly and easily thus helping to keep your website content alive and active and your website search engine friendly.

Another bonus is that dynamic website applications allow your website to be built the way that you want. Once you have your website designed to suit your business needs, it can be ‘skinned’ onto your open source dynamic web application. Add keyword rich content, and your website is up and running.

As your business expands or your website needs change, dynamic websites allow you to add extentions or ‘plugins’ very easily. Not sure what a plugin is? Check Wikipedia’s definition [http://en.wikipedia.org/wiki/Plugins].

Dynamic websites can have standard content pages, image galleries featuring products, shopping carts, contact forms, search features, directories, forums, blogs and many more web pages that can enhance your visitor experience.

Best of all, because there are many free open source web applications available, the cost of putting together a well-designed dynamic website is reasonable and accessible for small to medium sized businesses. And because dynamic websites can be easily managed, ongoing maintenance costs are either non-existent or minimal.

Let Bold Type web development professionals help you to build your business website. By enlisting our website content writers and editors, web designers and web developers, you will get a dynamic website that will look great and work for you to drive traffic and new customers.

We at Bold Type pride ourselves on building fully-operational, search engine friendly dynamic websites at affordable prices.

Contact Sue at Bold Type today for an appraisal of your existing website or a quote to build a dynamic website that will be your best marketing tool working for you 24/7.

© Bold Type, 2009

Bold Type is a web publishing company located in Balmain in Sydney, Australia. We can work with you wherever you are located in Australia. Currently we have clients and partners in Sydney, Brisbane, and Regional New South Wales and Regional Queensland.

Read about the differences between static websites and dynamic websites in our publishing tips.

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