editing archive
Incoming links are great for SEO
As the process of continually adding new content to your website is vital for improving your search engine optimisation (SEO), so too is having quality links from websites related to your industry – preferably websites that rank highly themselves.
One of the ways to encourage incoming links is to add a ‘Link to us’ page on …
Editorial question: should Internet be spelt with a cap ‘I’ or a lower case ‘i’?
As an editor writing for print and the web, I have been asked many times about how to write Internet – with a cap ‘I’ or a lower case ‘i’.
In Australia, the source of all wisdom on such matters is the Macquarie Dictionary which advocates Internet with a cap ‘I’. They don’t give a reason …
12 tips for writing content for a webpage
Writing content on a webpage? Check your text against these 12 tips.
Content needs to be clear, concise and easy to read – that’s it.
Headings and sub-headings need to be clear and mean something – avoid puns and other attempts at humour and forget clever – just make sure that headings explain the text …
Converting text from print to web publishing
Converting text from a traditional print format to a web-style format requires more than a traditional structural (substantive) edit and copy edit. The flow of a print document is linear. The same content on-screen requires a completely different navigational system.
Recently, I was given the job to edit an Engineering Careers Manual which had been written …
