Our new website that focuses on Bold Type's web publishing business

Bold Type has set up a ’sister’ website that focuses on the web publishing aspect of our business.

Because we hail from Balmain in Sydney, it made sense to call this subsidiary website, Balmain Website Designs, although we do both design and development. We also help ‘design’ a complete web presence using directories, search engines, social media and email marketing systems.

Why businesses need a strong Internet presence

The Internet is a significant component of a business’s standing in the marketplace. To quote a successful business person, ‘a business that doesn’t have a website today is equivalent to going to a business meeting without a suit – you just don’t count’. And while some of the Google and Apple executives might disagree with the suit analogy, not having a website these days certainly stops a business from growing. Studies show that 90% of people who have access to the Internet use it to search for services and products they are looking for.

Making sure people can find your website

Importantly your website needs to be ‘findable’ and when found create a great first impression. It’s not good enough to ‘have a website’, it needs to have a contemporary look and work effectively with good SEO (search engine optimisation) that allows web browsers to find your business.

Balmain Website Designs – and Bold Type – can make sure your website is using the latest technology and the latest in web design to keep your website vibrant and successful. You can contact us via both Bold Type and Balmain Website Designs for a free appraisal of your Internet and website requirements.

Have a look at our new website, Balmain Website Designs.

This website was designed specifically for Sydney civil celebrant, Deborah Bedford.

Every website is different and should be. Why choose a standard web design that looks like so many other websites when you can have a website that is uniquely yours? You can have your own website, designed to suit your business at an affordable price.

A bonus with Bold Type built websites is that once your website is live, you can easily manage it. Developed in open source software that is easy to use, you will be able to add content, change content, add pages, images and video content, change data and more.

We not only build your website, we do much more by developing your web profile with directories, linking and social networking.

Benefits of a Bold Type built website:

• the development of a complete web presence to improve search engine optimisation
• a dynamic website (open source software) with a built-in SEO enabler
• online shopping cart software and purchase software (for online businesses)
• set up of website analytics so that you can track visitors and their viewing habits to use as a guide to improve your website
• advice on web hosting and how to get the best value for your needs
• free style guide and user manual specifically written for your website and related web-based content.

Related links
Bold Type’s website portfolio
Difference between dynamic and static websites
Website marketing

Call Sue Stevens for a free consultation about website design and web development on 0410 037 635 or complete our email contact form.

Good websites communicate with people

Web publishing

Bold Type specialises in website development for small to medium businesses in Australia (and big ones too!). We will put together the team of website content writers, web designers and web developers so that your website delivers ROI for your business. In conjunction with your new website, we can also help you:

• improve search engine optimization (SEO)
• build your website presence
• help your prospective clients find you easily.

Discover how your website can achieve the best marketing results. Find out how to save hundreds of dollars on your web hosting and website development. Call Bold Type today or email to organise your free consultation.

Read more how to get great results from your website.

• Website development
• Website marketing
• Web publishing tips.

Email Bold Type today or call Sue Stevens on 0410 037 635 to talk about your website needs.

Dynamic websites are good for SEO

Firstly, dynamic websites are those websites that are connected a database or data source and changes to the database change what is shown on the dynamic pages. There are many open source web applications that are free, extremely functional and search engine friendly as a result of the many, many web developers who contribute to the source code – and they are extremely easy to use.

The main difference between a dynamic website and a static website is that a dynamic website is much easier to maintain as it has only a few template pages and a database to update rather than having to manually update pages and links on each static page affected by loading additional web content and links on a static website.

This is a primary benefit of an open source website application ie. dynamic website development. The admin console of an open source content management system (CMS) is so easy to use that people can manage their own websites without the need to understand HTML or other IT-speak language. If you can send an email, purchase a product online, add a comment to a web forum or just simply type a letter on your computer, you have all the skills you need to maintain a dynamic website after it has been configured for the business’ needs.

Dynamic websites are also search engine friendly. These days dynamically generated websites are easily indexed by search engines. Using search engine friendly urls is also a bonus for SEO. Google spider searches can find dynamic websites and new content that you have added more quickly and easily thus helping to keep your website content alive and active and your website search engine friendly.

Another bonus is that dynamic website applications allow your website to be built the way that you want. Once you have your website designed to suit your business needs, it can be ‘skinned’ onto your open source dynamic web application. Add keyword rich content, and your website is up and running.

As your business expands or your website needs change, dynamic websites allow you to add extentions or ‘plugins’ very easily. Not sure what a plugin is? Check Wikipedia’s definition [http://en.wikipedia.org/wiki/Plugins].

Dynamic websites can have standard content pages, image galleries featuring products, shopping carts, contact forms, search features, directories, forums, blogs and many more web pages that can enhance your visitor experience.

Best of all, because there are many free open source web applications available, the cost of putting together a well-designed dynamic website is reasonable and accessible for small to medium sized businesses. And because dynamic websites can be easily managed, ongoing maintenance costs are either non-existent or minimal.

Let Bold Type web development professionals help you to build your business website. By enlisting our website content writers and editors, web designers and web developers, you will get a dynamic website that will look great and work for you to drive traffic and new customers.

We at Bold Type pride ourselves on building fully-operational, search engine friendly dynamic websites at affordable prices.

Contact Sue at Bold Type today for an appraisal of your existing website or a quote to build a dynamic website that will be your best marketing tool working for you 24/7.

© Bold Type, 2009

Bold Type is a web publishing company located in Balmain in Sydney, Australia. We can work with you wherever you are located in Australia. Currently we have clients and partners in Sydney, Brisbane, and Regional New South Wales and Regional Queensland.

Read about the differences between static websites and dynamic websites in our publishing tips.

Back to publishing news.

Bold Type, based in Sydney Australia, is a web and print publishing business helping other businesses, authors, academics and students with their print and online communcations and publications.

For web publishing, Bold Type can improve their online content, develop websites that they can manage themselves (saving real $$$), maximise their web marketing results, and improve ROI.

Print publishing work is about helping organisations and people develop quality print publications. Extensive experience managing projects, editing, tutoring and supporting production of books, business reports, marketing documents or academic treatises.

Sue Stevens, Managing Director of Bold Type, has over 20 years experience in the publishing industry working as a publisher, web project manager, online content developer, senior editor, structural and copy editor and writer.

Whether editing, proofreading, managing the project, developing publishing standards or improving website search engine optimisation (SEO) – Bold Type has a proven record of success. See career highlights.

Bold Type has a network of web and print publishing professionals so, no matter what your publishing needs, Bold Type can bring together the right people to get the job done.

Contact Sue Stevens at Bold Type today to discuss your print and/or online publishing needs.