writing skills archive

Clear writing is essential for webpage content

12 tips for writing content for a webpage

April 22, 2010

Writing content on a webpage? Check your text against these 12 tips.

Content needs to be clear, concise and easy to read – that’s it.
Headings and sub-headings need to be clear and mean something – avoid puns and other attempts at humour and forget clever – just make sure that headings explain the text …

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Using connective words when writing

November 21, 2009

Sentences and paragraphs that open in different ways and include connective words within will hold a reader’s attention because they help to lead the reader easily from one point to the next.
Conversely, if sentences and paragraphs are written in short, staccato-like sentences with no words that connect the sentences, reading is very difficult. Likewise, long-winded …

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